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Accountancy
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Issue # 023 April 21, 2003 |
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| Weekly
Poll Results |
After the fall of Baghdad, the
hottest issue being discussed in our drawing rooms nowadays is about
who is next in line after Iraq. We asked our viewers for comments
regarding this situation and
this is how our readers
have responded uptil now.
Iraq down... who's next for
USA? |
| Iran |
23% |
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Syria |
39% |
| North Korea |
3% |
| Pakistan |
12% |
| Other |
4% |
| Any country
with dictatorship |
1% |
| Any country
with oil |
18% |
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In this week's issue:
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| In the News |
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| Featured Articles |
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| Although many
companies have increased their marketing spending over the
past decade, the impact of this spend has often been
ineffective. Since 1992, measured advertising expenditure has
grown by 50 per cent, but these increases have led to
increases in sales in only 50 per cent of cases examined.
Read
the full article |
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Mike Wilman is of the opinion that
marketing as a strategic tool links the functions of Marketing
and Finance. He states a marketing plan should always support
the corporate plan.
Read
the full article |
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| Articles for Students |
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| As accountants advance
into higher managerial positions and take on more strategic
responsibilities, many find that flowcharts and similar
graphic representations enhance their efforts and enable them
to better communicate complex plans.
Read
the full article |
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Have you ever
needed to analyze a specific group or range of data in a
complex spreadsheet with many rows and columns? For example,
you may want to review a depreciation schedule to determine
whether your current-year asset additions were assigned the
appropriate tax life. If you have numerous prior-year assets
commingled with your current-year additions, it may take you
hours scrolling through the depreciation schedule and
searching for current-year asset additions—a tedious chore
that may lead to inaccurate results.
Read
the full article |
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| Check out what they are
talking about in our Forums |
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Feel the urge to
write something? |
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We
invite all our audience to write articles for
accountancy.com.pk. If
the article is good and relevant to the theme of the website, we will
publish this article along with giving credits to the article provider.
If you are interested in writing for us and have any queries, we will
be most happy to answer all of them. Submit your queries at
articles@accountancy.com.pk
Guidance on submission of articles
http://www.accoutancy.com.pk/article_submit.asp |
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