05-21-2003, 10:01 PM
1) I was thinking u were gonna say that, but what I meant was 'absolute use', i.e. in the absence of an active market u wont be able to value ur asset on the basis of future cashflows that u might expect from it to flow to u (cause u r never gonna be able to sell it and only a direct user can use the asset and it already has some other asset doing great)
part of 1) u say it could have been equally valuable for another bank (u r right) but I was talking about, what if people might start to associate a particular 'generic' domain to a specific brand??
2) well if its 'brand building' that's causing traffic on a domain, then I dont think that domain realy has much value prior to 'brand building' only after the brand building is it gonna have a value, and I dont think somebody's gonna develop a brand (means carry on the bussiness represented by the brand) and then sell it (unless its his business) and besides if he actually goes out selling it, the same question of 'associating a brand to a generic domain' comes to mind...
and u r right that 'traffic' is 'one' of the ways, but like I said, its more important in subsequent measurement to fair value.
3)hmm, that's a food for thought....... u r right there, but is there something of an onerous contract in it???? (when u lose it) and the question remains, it still wont have any value for a direct user... but u r right still........ see if u can move further on ur point 3 and additional stuff aswell.
part of 1) u say it could have been equally valuable for another bank (u r right) but I was talking about, what if people might start to associate a particular 'generic' domain to a specific brand??
2) well if its 'brand building' that's causing traffic on a domain, then I dont think that domain realy has much value prior to 'brand building' only after the brand building is it gonna have a value, and I dont think somebody's gonna develop a brand (means carry on the bussiness represented by the brand) and then sell it (unless its his business) and besides if he actually goes out selling it, the same question of 'associating a brand to a generic domain' comes to mind...
and u r right that 'traffic' is 'one' of the ways, but like I said, its more important in subsequent measurement to fair value.
3)hmm, that's a food for thought....... u r right there, but is there something of an onerous contract in it???? (when u lose it) and the question remains, it still wont have any value for a direct user... but u r right still........ see if u can move further on ur point 3 and additional stuff aswell.
