Deloitte decides one word will suffice

Deloitte Consulting and Deloitte Touche Tohmatsu have combined their operations into one business to be known simply as Deloitte, the company announced today.

The announcement came during a meeting of the company’s partners in Orlando, Fla.

“The new brand name is a reflection of the greater capability and array of services that we can offer to clients as a multidisciplinary firm,” said William Parrett, Deloitte’s global chief executive officer.

The New York-based company also announced at the meeting that Bob Campbell will head U.S. public-sector consulting services for Deloitte. Campbell will report to Paul Robinson, who is Deloitte’s global leader for the company’s consulting services.

In the state and local government market, Deloitte has expertise in finance and administration, human services, justice and e-government with major information technology projects in large states such as Florida, New York and Texas. The company also is trying to grow its federal practice.

The reintegration of Deloitte Consulting, a wholly owned subsidiary, into the parent company runs counter to a trend in the government IT and professional services market that has seen the consulting operations of Andersen, KPMG, Ernst & Young and PricewaterhouseCoopers spun off into independent companies or sold.

While the new company will be known by the brand name Deloitte, the firms known in various national and global markets as Deloitte Touch Tohmatsu, Deloitte & Touche and Deloitte Consulting will retain their local legal names, the company said.

The combined company has more than 120,000 employees and annual sales of $15.1 billion.

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